About Us

Established in 2018, ICON. AMSTERDAM is all about standing out from the crowd and staying unique. In just a few years, the Amsterdam-based label is now part of the Dutch capital’s burgeoning streetwear scene and a leading global destination for the latest menswear.

FROM CONCEPT TO CREATION

Samuel Onuha, the visionary founder of ICON. AMSTERDAM, started the brand with a passion for creating timeless, high-quality, and perfectly fitting trousers for men. Joined by his brother Ruben, who brought his own unique insights and expertise, they became the driving force behind ICON. AMSTERDAM.

What began as a quest to design the perfect pair of trousers has evolved into a global menswear brand. Today, ICON. AMSTERDAM offers a comprehensive range of sophisticated, versatile garments that redefine contemporary fashion. With their unwavering commitment to excellence, Samuel and Ruben continue to inspire confidence and individuality in men worldwide, establishing ICON. AMSTERDAM as a symbol of style, quality, and innovation.

IN-HOUSE DESIGNS

Each development is analysed carefully by our team to ensure that it not only meets ICON. AMSTERDAM's standards but also embodies exactly with their customers from all over the world.

PREMIUM MATERIALS

Every design is perfected so that it offers adaptability and comfort with affordability. Countless samples have been re-measured and re-configured until we have finally achieved the ultimate material blend of premium fit and quality.

COMFORTABLE FIT

Crafted from premium fabrication with a luxurious feel, whilst prioritising durability. Our products are wearable year round, suitable for both casual & smart occasions. Giving you the best of both worlds.

OUR VISION

Our vision is simple yet powerful: to offer the perfect-fit, premium quality clothing that every self-care-conscious man deserves. We continually innovate and elevate our offerings, ensuring that every item we create embodies our commitment to the perfect ICON. fit.

OUR ONGOING COMMITMENT

We're dedicated to providing premium quality clothing that fits perfectly and remains affordable. We believe clothing should empower you to effortlessly express your unique identity. Our garments cater to self-care-conscious men with dynamic lives, balancing social engagements, fitness pursuits, and a quest for style and comfort, seamlessly blending quality with affordability.